A technical SEO audit is an analysis of your website that looks at its architecture and how it’s configured for search engines. It assesses things like your site’s URL structure, sitemaps, redirects, and other elements that can impact your site’s indexation and ranking. Technical SEO audits are important because they can help you identify any issues that may be holding your site back from achieving its full potential in search results.
- Understand what a technical SEO audit is and why it’s important
- A technical SEO audit is an in-depth analysis of your website’s structure, code, and on-page elements that could be affecting your search engine rankings
- By conducting a technical SEO audit, you can identify any potential issues that could be holding back your site from achieving its full potential in the search engines
- Familiarize yourself with the different tools and techniques that can be used to conduct a technical SEO audit
- There are a variety of different tools and techniques that can be used to evaluate your website’s technical health
- Some common tools include Google Search Console, Screaming Frog, GTmetrix, and Pingdom
- Use these tools to analyze your website’s structure, code, and on-page elements
- Once you have selected the appropriate tool or combination of tools for your needs, you can begin analyzing your website
- Start by looking at your website’s structure and code to identify any potential issues that could be negatively impacting your search engine ranking
SEO Audit Tutorial 2022: How To Audit a Website (Like An Agency)
What Do You Check in a Technical Seo Audit?
When conducting a technical SEO audit, there are a number of factors to consider in order to ensure that the website in question is optimised for search engine ranking. This includes assessing the site’s architecture, robot.txt file, sitemap, title tags, meta descriptions, header tags, images and other on-page elements. In addition, it is also important to check for any broken links or errors which could be negatively impacting the site’s ranking.
What Tools Do You Use for Technical Seo Audits?
If you’re looking to get serious about your technical SEO, then you need to start with a comprehensive audit. But what exactly is a technical SEO audit? And what tools do you need to do one?
A technical SEO audit is basically a checkup on your website’s health. It’s a way to identify any and all potential issues that could be holding back your site from achieving its full potential in the search engines.
To do a proper technical SEO audit, you’ll need to use a variety of different tools.
Here are some of the most essential:
1. Google Search Console – This free tool from Google gives you insights into how your site is performing in the search engine results pages (SERPs). It can help you identify things like crawl errors, sitemaps, and other indexing issues.
2. Screaming Frog – This desktop application crawls websites just like Google does and allows you to see things like broken links, duplicate content, missing title tags, and other on-page problems.
Useful for larger sites especially ones with over 500 pages or so. The free version lets you crawl up to 500 URLs per website while the paid version has no limit.
You can find this program here https://www.screamingfrog.co.uk/seo-spider/
3 MozBar – The MozBar is a toolbar that sits on top of your web browser (Chrome or Firefox) as you surf the web that provides instant data about any given website right at your fingertips including page authority (PA) and domain authority (DA). Useful for quickly getting an idea of the strength of a competitor’s site before starting an outreach campaign or checking if newly acquired links have helped increase DA & PA metrics .
Download it here for free https://mozbar.com/download
4 DeepCrawl – Similar to Screaming Frog but with some more robust features such as being able to schedule regular crawls, set up custom alerts, export data in multiple formats , etc . Pricing starts at $149 per month but they offer monthly discounts and a 7 day trial so definitely worth checking out if Screaming Frog doesn’t quite fit your needs .
Learn more & sign up for their trial here https://www.deepcrawl.com/
How Long Does a Technical Seo Audit Take?
A technical SEO audit can take anywhere from a few hours to a few weeks, depending on the size and complexity of the website. Generally speaking, smaller websites can be audited in a matter of hours, while larger, more complex websites can take days or even weeks to fully audit.
Credit: www.goinflow.com
Seo Technical Audit Checklist
If you want to ensure that your website is optimised for search engines, then you need to carry out a technical SEO audit. This will help you to identify any areas where your site needs improvement in order to rank higher in SERPs.
Here is a checklist of things to look for when conducting a technical SEO audit:
1. Check your website’s architecture. Is it easy for search engine crawlers to access and index all of your site’s pages? If not, then you need to make some changes to improve its crawlability.
2. Review your site’s title tags and meta descriptions. Are they optimised for target keywords? If not, then you could be missing out on valuable traffic from organic searches.
3. Take a look at your website’s content. Is it keyword-rich and informative? If not, then you need to work on improving it so that it better meets the needs of your target audience.
4. Check for broken links on your website. Any links that lead nowhere or return an error message should be fixed as they can negatively impact your site’s ranking in SERPs.
5. analyse your website’s load time .
A slow loading website will frustrate visitors and also hurt your ranking in Google . Use tools like GTmetrix or Pingdom to test your site’s speed and get recommendations on how to improve it .
Seo Technical Audit Template
An SEO technical audit is a comprehensive analysis of your website that looks at all aspects of on-page and off-page optimization. It is designed to identify any areas where your site may be lacking in terms of search engine visibility and ranking potential.
A good SEO technical audit will cover everything from your website’s architecture and code to its content, link profile, and social media presence.
It should also provide you with actionable insights and recommendations for improving your site’s SEO.
If you’re serious about improving your website’s SEO, then you need to invest in a quality SEO technical audit. This will ensure that you have a solid foundation on which to build an effective SEO strategy.
Seo Technical Audit Free
If you’re looking to improve your website’s SEO, a technical audit is a great place to start. And if you’re looking for a free technical audit, we’ve got just the thing.
In this blog post, we’ll walk you through what a technical SEO audit is, why it’s important, and how to do one yourself.
We’ll also provide a free downloadable template that you can use to help streamline the process.
So let’s get started!
Conclusion
Are you looking to improve your SEO but don’t know where to start? A technical SEO audit is a great place to begin. In this post, we’ll show you how to do a technical SEO audit so that you can identify and fix any issues that are holding back your site’s search engine ranking.
First, you need to crawl your website using a tool like Screaming Frog. This will help you find any broken links or other errors that could be preventing Google from indexing your site correctly. Once you’ve fixed any errors, it’s time to take a look at your website’s structure and content.
Make sure all of your pages are well-organized and easy for Google to understand.
Next, take a look at your website’s titles and meta descriptions. These should be keyword-rich and compelling so that people will click on your listing when it appears in the search results.
Finally, check your website’s load time and mobile-friendliness. Slow loading times can hurt your ranking, so make sure everything is running smoothly. And with more and more people searching on mobile devices, it’s important to make sure your site looks great and works well on these devices too.
By following these steps, you can ensure that your website is optimized for the search engines and ready to rank highly in the search results pages!
