Email marketing is a strong way for businesses to connect with their audience, boost sales, and create brand loyalty. The success of an email campaign depends a lot on when the emails are sent. Knowing the best times to send emails can improve open rates, click-through rates, and the overall success of the campaign.
Understanding Audience Behavior
To find the best time to send emails, you need to know your audience’s habits. Different groups of people check their emails at different times. For example, B2B (Business-to-Business) audiences usually check emails during regular office hours, while B2C (Business-to-Consumer) audiences tend to check them in the evenings and on weekends.
